The gold standard of creative thinkingTypes of Creatives
To ascertain the creativity factor inherent in an advertisement, there are five dimensions that need to be taken into account, according to the Torrance Tests of Creative Thinking (TTCT) by Ellis Paul Torrance — fluency, originality, elaboration, abstractness and resistance to premature closure (Reinartz & Saffert, 2013).
Ads with a high level of artistic creativity contain aesthetically appealing verbal, visual, or sound elements. Their production quality is high, their dialogue is clever, their color palette is original, or their music is memorable.
As a result, consumers often view the ads as almost a piece of art rather than a blatant sales pitch. We’ve outlined the following creatives for your consideration.